Making
the A-List – How To Achieve Author
Acclaim
The
Bill Salus Success Story
In
this day of busy Literary Agents and
Publisher’s that refuse to accept
unsolicited works from upstart
authors, how does a good writer get
his or her foot in the door? If you
are a new or struggling author
having a hard time finding an open
door to advance your "Diamond
in the Rough" manuscript
through, don’t despair, this is a
story that is sure to bring you
HOPE!
Resembling
these above remarks was a virtually
unknown writer who had faithfully
poured six years of his life into a
book about Bible prophecy. It was
his first attempt at writing;
however through time his diligent
studies graduated from notes into
chapters and low and behold a
BEST-SELLER made its way to
bookstore shelves.
The
author is Bill Salus, the book Isralestine:
The Ancient Blueprints of the Future
Middle East, and the success
story reads as follows: After
knocking upon door following shut
door, Salus resigned himself to the
thought that self or subsidized
publishing was the only way left to
go. Unfortunately he realized that
both of these options were costly
and lacked guarantees. Learning the
ropes the hard way Bill had become
frustrated by manipulative money
hungry literary agents. Thinking he
had no way left to turn, he
submitted his book summary and
synopsis online through a manuscript
submission service and then the
doors began to open.
In
light of seemingly apocalyptic type
events rapidly developing on the
world scene, Defender Publishing
Group (formerly Anomalos Publishing)
found themselves in the market for a
cutting edge Bible prophecy book.
Visiting the same online submission
sight through the publisher’s
portal they found what they were
looking for and in short order they
married up with Salus. In the
twinkling of an eye his book was on
the editor's desk being readied for
typeset and presales.
Together
Salus and his publisher embarked
upon an amazing journey to the top
of the charts. Tom Horn the founder
of Defender Publishing encouraged
Bill to initiate a coordinated
pre-publication campaign consisting
of issuing freelance articles
promoting the book in close
conjunction with media interviews
that could be set up by Defender or
otherwise easily obtained through
some basic author cold-calling, as
it is referred to in sales. In
addition Horn suggested that Salus
create an Internet site, which Bill
discovered how to accomplish easily
for free through Google’s www.blogger.com
site. The goal was to generate
traffic through this concerted
campaign and to drive it to a
desired web destination, whereby the
interested party could learn more
about the book and its author. You
can visit Bill’s professional
freely established blogsite at www.prophecydepot.com
This
campaign set the success wheels
spinning into rapid motion. Bill’s
first article, Psalm 83 or
Ezekiel 38: Which is the Next Middle
East News Headline, was an
instant thought provoking hit and
sprang up on over a dozen websites
instantaneously. Immediately Salus
and his book Isralestine had
unsolicited pages being established
on search engines like Google and
Yahoo.
If
you search Bill Salus and
Isralestine today you will see
dozens of pages pop up depicting
this and many of his subsequent
articles and miscellaneous book
reviews. Additionally, and probably
most importantly, are the numerous
blog and / or websites of others
that show up on the standard Google
or Yahoo search that have
incorporated Bill’s works. These
sites of "others" drive
many interested parties to his site
and essentially translate into free
advertising for him.
With
the marketing machine now moving in
full motion fueled by little to no
expense, big things began to happen.
Unsolicited media venues became
available to Salus. First to
approach Salus was Dr. David Reagan
of Lamb
and Lion 
Ministries,
who requested permission to publish
Bill’s article in his monthly
"Lamplighter" magazine.
Additionally Reagan invited Bill to
interview on his "Christ in
Prophecy" television program,
which has a worldwide audience.
Then
through Horn’s connections with
World Net Daily (WND), which is the
world’s largest Internet news site
with a Christian worldview, Bill
became an overnight success. Joseph
Farah the founder of WND read and
enjoyed the book and began to feature
the book and Bill’s articles on
his site. Hits on Salus’s
blogsite multiplied ten-fold
overnight, and more unsolicited
television and radio interviews
presented themselves to the author
as a result.
Furthermore
Defender put in motion a couple of
basic Amazon.com sales campaigns
which not only sold books but
generated book reviews and initiated
more unsolicited media suitors for
Salus. A case in point is Andy
Freeman, the producer of Jewish
Voice Television hosted by
Jonathan Bernice, who was searching
Amazon one day in hunt for a cutting
edge Mideast Bible prophecy book.
This was at the poignant time of the
Israeli 
Defense
Forces incursion into the Gaza
territory called "Operation
Cast Lead". Since the central
theme of Isralestine deals with the
Psalm 83 prophecy regarded with the
Arab-Israeli conflict, Freeman
called Bill and transported him into
the Jewish Voice studios promptly.
This
all may begin to sound much like
another Cinderella story, and of
course that certainly is not the
case. Bill gives the glory to God
and realizes that he needed to go
faithfully and diligently through
all open doors. This required that
he spent countless hours preparing
for all opportunities, such as an
offer to become the host of the
weekly Prophecy Update Radio Program
with KWBB
105.5, which is a Calvary Chapel
affiliated station. As its current
host, he now found himself in the
big leagues dealing with eschatology
experts, like Dr. David Hocking, Dr.
Arnold Fruchtenbaum, Dr. David
Reagan, Terry James, and others.
His
Prophecy Update program is aired
over the worldwide web and is
rapidly becoming recognized as one
of the premier programs regarded
with Bible prophecy. Now having
become not only a respected author
but a radio personality, new vistas
of opportunity opened up such as
becoming invited to be an A-Guest on
the Frank
Pastore Radio Show, which is
called the Intersection of Faith and
Reason and is aired on KKLA 99.5
daily and is heard by tens of
thousands of listeners throughout
all of Los Angeles, Ventura, and
Orange Counties in California. This
invitation elevated Bill among the
ranks of Joel Rosenberg the author
of numerous best-selling prophecy
books, former U.N. Ambassador John
Bolten, and Kurt Cameron the well
known actor, who are also A-Guests
on the Pastore program.
Salus
will humbly be the first to tell you
that passion, patience, and hard
work is a virtue when it comes to
promoting your book and general
persona. He encourages new unknown
authors to recognize that success
does not come served to them on a
silver platter. He forewarns that
many midnight candles will likely be
burned and pre-dawn cups of coffee
consumed as an upstart author
prepares for the day and week ahead.
Now Bill writes, interviews, hosts
his radio program, and lastly
travels to conferences whereby he
either guest speaks, and / or
interviews guest speakers throughout
America.
Most
recently he presented his book to
Calvary Chapel Distribution and they
reviewed it and loved it, calling it
one of the best Bible prophecy books
to adorn their shelves in the past
ten years. They now feature his book
on their website and in their
catalog that extends out to over 800
affiliated bookstores.
The
Salus success story has just begun
for him and due to space we can’t
cover all the intriguing stories and
opportunities that have blessed him
along the way of his author
adventure, but we hope that his
brief biography will be a beacon of
hope to all of you new and / or
struggling authors who feel you have
a gem of a manuscript that needs
further advancement.
If
you too find yourself seeking a
successful course of author action
but don’t know where to begin,
please contact the kind folks at
Defender Publishing Group at www.DefenderPublishing.com
and we can show you how to get
published and started upon the
similar road to success.
EDITOR'S
NOTE (SEE SCREEN CAPTURE BELOW):
When typing in Bill Salus name at
Google, the #1 search engine in the
world, it becomes apparent that over
320,000 people have done the same
after only 9 months of Bill's book
being released. Imagine that. A new,
unknown author having that many
people seeking information about
them in less than a year of their
book's release!
